FrankieKnowledge Unique GRSE Toolkit
A Systematic Approach to Implement a

Unique Guest Review Score Enhancement System

Digital Toolkit — a working field-by-field application for Hotel Clients, Programme Participants, and Certified Advisors & Coaches.

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Project Setup

Your working profile for this Advisory & Coaching project.
Working App

Upload Reviews — CSV or Excel

Extranet → Reviews → Export (CSV), or your own tracking workbook (XLSX). Parsed entirely in your browser — nothing is uploaded anywhere.
▶ New to this? Watch: how to download your reviews from Booking.com Extranet's Guest Review tab
If the video doesn't load above, open it directly in Google Drive.

Direct Competitors

Name your competitors once — updates everywhere below automatically.

1.3 Guest Review Score Performance — Initial Snapshot

Direct-competition snapshot as at a given date.
MeasurementOur HotelCompetitor ACompetitor BCompetitor CCompetitor D
Guest Review Score
Total Reviews

1.3 Direct Competition Analysis — Strengths

What each hotel is praised for. Add as many rows as you have points to compare — each row is one short point, so nothing needs to scroll and everything prints in full.
#Our HotelCompetitor ACompetitor BCompetitor CCompetitor D

1.3 Direct Competition Analysis — Weaknesses

Each hotel's own weaknesses, point by point.
#Our HotelCompetitor ACompetitor BCompetitor CCompetitor D

Competition Performance Dashboard

Recurring snapshots — add a new dated row each time you re-check.
DateOur ScoreOur ReviewsCompetitor A ScoreCompetitor A ReviewsCompetitor B ScoreCompetitor B ReviewsCompetitor C ScoreCompetitor C ReviewsCompetitor D ScoreCompetitor D Reviews

2.2 Guest Review Score Enhancement Indicators — Progress & Impact

Month / Existing / Target / Actual — Score and Reviews, plus proposed actions.
MonthExisting ScoreTarget ScoreActual ScoreExisting ReviewsTarget ReviewsActual ReviewsProposed Actions

2.3 Actionable Strategies to Improve Guest Review Score

Hotel-specific strategies beyond the monthly indicator table above.

Overview of 8 Specific Action Steps

Preserved exactly from the Toolkit; Owner/Status/Notes are operational fields to make it a working checklist.
#Action StepPICStatusNotes

3.1 Booking.com Room List

The three reinforcement tools required for Action Step 1 are brought together here: Reinforcement — 1 Daily Summary Report, Reinforcement — 3A Booking.com Room List, and Reinforcement — 3B Expanded / Reinforced Room List.
Action Step 1

Reinforcement — 1: Daily Summary Report

DateBooking.comAgoda.comTrip.comTiket.comTraveloka.comExpedia.comOther OTADirect BookingWalk inTotal Rooms

Reinforcement — 3A: Booking.com Room List

Need more than the categories shown? Add as many as your hotel actually has.
Room CategoryBooking.com RoomFinalized Room Numbers

Reinforcement — 3B: Expanded / Reinforced Room List

Base Rooms is pulled automatically from Reinforcement — 3A above — enter Additional Rooms only. Only categories with a Booking.com Room count entered in 3A appear here; unused categories are hidden automatically.
Room CategoryBase RoomsAdditional RoomsReinforced TotalFinalized Room Numbers
Total000

3.2 Customized Scripts and Templates

Use Script 1+2 for a happy guest (Steps 1–6). Use Script 3 for a guest with a complaint (Steps 1–4). Where two options are shown, say either one — not both.
Action Step 3

Script 1 — Positive Guest, Part A (Steps 1–3)

StepOption 1Option 2
Step 1
Direct Statement
I am sure you have a memorable stay with usI believe you have enjoyed your stay in our hotel
Step 2
Positive Feedback
Glad to know that you have a memorable stayHappy to hear that you enjoyed your stay
Step 3
Secure Review
By the way, would it be possible to give us a 10 point review?We would truly appreciate if you could provide us a 10-point review [on Booking.com platform]
[ Either Option 1 or Option 2 for each step ]

Script 2 — Positive Guest, Part B (Steps 4–6)

StepOption 1Option 2
Step 4
Quick Demonstration
(always used)
Please allow me to show you how to do itIt will only take one minute
Step 5
Show Appreciation
Thank you very much for your review and kind supportHave a great day ahead
Step 6
Show Understanding
Totally understandI will WhatsApp you a gentle reminder later. Thank you very much and have a great day ahead
Step 4: say both lines together. [ Choose EITHER the whole of Step 5 OR the whole of Step 6, not both ]

Script 3 — Guest with a Complaint (Steps 1–4)

StepOption 1Option 2
Step 1
Direct Statement
I am sure you have a memorable stay with usI believe you have enjoyed your stay in our hotel
Step 2
Negative Feedback
I am truly sorry that ______ [fill in the specific issue]I sincerely apologize for the inconvenience caused
Step 3
Address Concern
Please allow me to record your concern for our immediate actionPlease allow me to take note of the issue for our immediate action
Step 4
Show Appreciation
Thank you very much for bringing this to our attentionIt is our policy to take immediate action to ensure that this will not happen again. Have a great day ahead
[ Either Option 1 or Option 2 for each step ] — after this, open the Guest Incident Report tool further down this tab

Follow-Through Prompter & Call Scripts

Reference scripts for the 3-day follow-through — Prompter 1 always used, Prompter 2 optional; choose either Call 1 or Call 2.
MessageScript Text
Prompter 1Dear Mr./Ms. ___, We truly appreciate your stay with [Hotel Name]. This is a gentle reminder to provide us a 10 point review on your Booking.com app. Thank you very much for your support.
Prompter 2
[Optional]
Dear Mr./Ms. ___, I am totally aware that you are very busy. However, would it be possible for you to take a minute of your time to give us a 10 point review on your Booking.com app? Thank you very much for your support.
Call 1Good afternoon Mr./Ms. ___. I am [Name] from [Hotel Name] [Sorry to bother you]. Just giving you a gentle reminder to provide us a 10 point review on your Booking.com app. Thank you very much for your support.
Call 2Good afternoon Mr./Ms. ___. I am [Name] from [Hotel Name] [Sorry to bother you]. Would it be possible for you to take a minute of your time to give us a 10 point review on your Booking.com app? Thank you very much for your support.

Guest Incident Report — Standalone Tool

Designed for Front Office / Guest Service staff to use face-to-face with a dissatisfied guest, on the spot — letting the guest fully express their concern and sign this record lowers the chance they instead post it as a public review on Booking.com. It is also the hotel's own opportunity to see exactly what went wrong. Submit to management as and when the hotel team deems necessary; escalated cases should reach the CEO the same day, per below.
Action Step 3
CEO submission target: 6:00 PM daily for immediate action
Optional — shows on this report when printed, so it carries your own hotel's branding rather than FrankieKnowledge's.
Print/Save PDF captures this one report as-is — fill it in digitally first, or print it blank and keep paper copies at the front desk for handwritten use if a device isn't on hand. "Save to Log" archives this incident into the list below and clears the form so you're ready for the next one — build up a full history, then export it all to CSV at once.

Guest Incident Log

Every incident saved via "Save to Log" above appears here.
No incidents saved yet — fill in the report above, then click "Save to Log & Start New Incident."

Report Control

Guest & Reservation Details

Incident & Guest Feedback

Investigation & Corrective Action

Closure Checklist

Guest Acknowledgement & Signature

The guest may sign with a finger, stylus, or mouse. This acknowledges the record — it doesn't necessarily mean agreement with every statement.
Signature required

Hotel Officer Acknowledgement & Signature

Signature required
Signatures are stored as an image within this report, in this browser. For higher legal/compliance needs, connect this workflow to your approved e-signature provider and document-retention policy.

4. Tracking

3.3 Daily Booking.com Guest Review Score Monitoring Chart is below in two forms: a manual daily key-in version, and an auto-generated version built from your uploaded reviews. Booking.com Room List, Guest Incident Report, Exception Report, and Follow-Through Schedule follow next.

3.3 Daily Monitoring Chart — Manual Daily Key-In

Type in Actual Reviews and Negative Reviews each day — everything else calculates itself.
DayDaily
KPIs
Actual
Reviews
Daily
Deviation
Accumulated
KPIs
Accumulated
Reviews
Accumulated
Deviation
Negative
Reviews
Accumulated
-Ve Reviews

Auto-Generated — Based on Uploaded Reviews

Built automatically from the reviews you uploaded on the Dashboard tab — no manual entry needed.
No reviews uploaded yet — go to the Dashboard tab and upload your reviews CSV/Excel file first.

6. Implementation Action Plan — Section A: Application Areas

List the specific modules / topics identified for immediate application.

Section B: Benefit Statements

Key benefits upon successful completion — must relate directly to the application areas in Section A.

Section C: Scheduled Initiatives

Specific initiatives planned to achieve the desired results.
Application AreasTime LineSupport RequiredChallenges / Solutions / Feedback on Results

Section D: Confirmation of Implementation Action Plan

Must be completed before commencement. Participant states commitment; Project Champion states endorsement.
NameSignatureDate
Participant
Project Champion

Section E: Participant Feedback

Upon completion of the Implementation Action Plan, participant provides summary feedback.

Section F: Project Champion Feedback

Upon completion, Project Champion provides observation feedback.

7. Project Evaluation Report

Overall assessment of the level of achievement of the Advisory and Coaching Project.

Project Evaluation Report — Sections A & B

Project Evaluation Report — Sections C & D

Project Evaluation Report — Sections E & F

Additional Supporting Information and Attachments (optional)

5. Feedback

The Daily Booking.com Guest Review Exception Report lives here — the record of negative reviews received, prepared for the CEO and Top Management. (Looking for the Guest Incident Report? It's now in Tab 3 · Action Steps, as the standalone face-to-face tool it's designed to be.)

Daily Booking.com Guest Review Exception Report

Log every negative review received — if more than one lands on the same day, add an entry for each so all of it is presented together for the CEO / Top Management, without needing to scroll sideways to read it.
Both options work side by side — export to CSV/Excel for tracking many entries over time, or print/save as PDF (in the app header above) for a formal record.
No entries yet — click "+ Add Entry" above to log a negative review.
Saved